Fireplace Insider, operated by Denver Fireplace Products LLC ("Fireplace Insider," "we," "us," or "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains what personal information we collect at fireplaceinsider.com (the "Site"), how we use it, who we share it with, and the choices you have. By using this Site, you agree to the practices described in this policy.

1. Information We Collect

Information you provide to us

• Order information: name, billing address, shipping address, email address, phone number, and payment card details when you make a purchase.
• Account information: name, email, and password if you create a customer account.
• Contact and quote requests: name, email, phone, and project details when you submit a contact form, request a quote, or call us.
• Reviews and communications: any content you submit in product reviews, emails, or messages to our team.

Information collected automatically

• Device and usage data: IP address, browser type, operating system, pages viewed, time spent on pages, referring website, and shopping cart activity.
• Cookies and similar technologies: small data files placed on your device that help the Site function, remember your cart, and help us understand how visitors use the Site. You can disable cookies in your browser settings, though some Site features may not work properly.

2. How We Use Your Information

• Process, fulfill, and ship your orders, and send order confirmations and delivery updates
• Respond to your questions, quote requests, and customer service inquiries
• Provide personalized product recommendations and expert guidance
• Screen orders for fraud and protect the security of the Site
• Send marketing emails about products, promotions, and buying guides, if you have opted in. You can unsubscribe at any time using the link at the bottom of any marketing email
• Improve our Site, product selection, and customer experience
• Comply with legal obligations, including tax and accounting requirements

3. How We Share Your Information

We do not sell or rent your personal information to third parties. We share information only with service providers who help us operate our business:

• E-commerce platform: BigCommerce, which hosts our store and processes order data
• Payment processors: our credit card processor and PayPal, which handle your payment information directly under their own privacy policies. We never store full credit card numbers on our servers
• Shipping and freight carriers: name, address, and phone number needed to deliver your order
• Manufacturers: order details when needed to fulfill drop-ship orders or process warranty claims on your behalf
• Analytics and advertising providers: such as Google Analytics and Google Ads, which use cookies to help us understand Site traffic and measure advertising
• Legal compliance: when required by law, court order, or to protect our rights, customers, or the public

4. How We Protect Your Information

Our Site uses SSL (Secure Sockets Layer) encryption on every page, including checkout. Information exchanged with any address beginning with "https" is encrypted before transmission. Payment card transactions are processed through PCI DSS compliant payment providers. We restrict access to personal information to employees who need it to perform their job.

No method of transmission over the internet is 100 percent secure, so while we use commercially reasonable safeguards, we cannot guarantee absolute security.

5. Email Marketing and Your Choices

• Unsubscribe: click the unsubscribe link at the bottom of any marketing email, or email us with "Unsubscribe" in the subject line.
• Transactional emails: we will still send order confirmations, shipping notifications, and account messages, which cannot be unsubscribed from while you have an active order or account.
• Cookies: manage or disable cookies in your browser settings. To opt out of Google Analytics, install the Google Analytics Opt-out Browser Add-on.

6. Your Privacy Rights

Depending on your state of residence, you may have the right to:

• Request a copy of the personal information we hold about you
• Request that we correct inaccurate information
• Request that we delete your personal information, subject to legal record-keeping requirements
• Opt out of marketing communications at any time

To exercise any of these rights, contact us using the information below. We will respond within 45 days and will not discriminate against you for exercising your privacy rights.

California residents

Under the California Consumer Privacy Act (CCPA), California residents have the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. Fireplace Insider does not sell personal information as defined by the CCPA.

Other state privacy laws

Residents of states with comprehensive privacy laws, including Connecticut, Colorado, Virginia, Texas, and Utah, have similar rights of access, correction, deletion, and opt-out. Contact us to submit a request.

7. Children's Privacy

Our Site is intended for adults and is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

8. Third-Party Links

Our Site may contain links to manufacturer websites, calculators, and other third-party resources. This Privacy Policy applies only to fireplaceinsider.com. We are not responsible for the privacy practices of other websites, and we encourage you to review the privacy policy of every site you visit.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date and will apply only going forward. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

This Privacy Policy was last reviewed and updated on June 11, 2026.